A consumer-led, AI-powered data ecosystem
Turning permissioned purchase data into personal value for consumers and increased ROI for partners.
One ecosystem. Shared value
Connecting permissioned purchase intelligence with commercial action - creating personal value for consumers and delivering greater commercial value for partners.
Genie Vault
A user controlled, data treasury that stores sku-level purchase history and loyalty interactions across all retailers, categories and channels.
Genie Concierge
An AI Assistant helping users build, understand and use their Vault by adding purchase data to better understand spending; discover relevant offers and receive personalised shopping assistance.
Genie Vision
Commercial intelligence and campaign orchestration powered by permissioned cross-retailer purchase data - turning real purchase behaviour into targeted campaigns and measurable outcomes.
Turn insight into measurable impact
Genie operates the consumer layer. Genie Vision stays the single B2B platform for intelligence, activation and campaign orchestration — however your audience reaches it.
Understand real behaviour
Permissioned purchase data shows where people actually shop, what they buy, and how spend moves between categories and competitors — not modelled guesses.
Identify the opportunity
Spot switching behaviour, emerging category shifts, and the specific moments a customer is ready to engage.
Activate the right engagement
Launch advertiser-funded campaigns in Genie Vision. Genie Concierge routes each opportunity to the right Genie experience or partner channel.
Measure the outcome
Tie every campaign back to permissioned purchase behaviour, with closed-loop attribution across online and in-store journeys.
One connected model. Different ways to create value
With the consumer at its centre, Genie connects the Vault and Concierge experience with Genie Vision’s commercial intelligence and campaign orchestration. Depending on your business, you can bring Genie to your audience, activate opportunities through Genie Vision, or use the full ecosystem to build a loyalty and retail media proposition.
See beyond your own channels. Act on what you learn
Introduce Genie Vault to your customers to build a permissioned view of their shopping behaviour outside your loyalty programme. Use Genie Vision to turn that view into targeted campaigns — and measure the commercial result.
Build customer intelligence
Understand where customers shop, what they buy and how categories interact beyond the boundaries of your own loyalty data.
Activate the opportunity
Fund and launch your own campaigns in Genie Vision, targeted at switching behaviour and category shifts specific to your business.
Add a new intelligence layer to your advertiser–publisher ecosystem
Extend your existing programmes with a Genie-operated consumer intelligence layer. Advertisers bring campaigns and budget, publishers bring audience and distribution, and the network retains commercial orchestration, attribution and settlement. Genie supplies the layer underneath: Genie Vault, Genie Concierge and Genie Vision.
For the network
Give advertisers and publishers something they can’t get elsewhere — permissioned intelligence spanning online and in-store journeys — while staying at the centre of the commercial relationship.
For advertisers
Reach genuinely relevant opportunities using permissioned, cross-retailer purchase intelligence, and measure the response instead of estimating it.
For publishers
Unlock an additional advertiser-funded revenue stream while strengthening audience value and engagement through relevant Genie experiences.
Build a permissioned retail media proposition around your audience
Bring Genie Vault and Concierge to your users through the standalone experience or an SDK. Create new audience value, build permissioned consumer intelligence and activate advertiser opportunities sourced directly, through affiliate networks or a combination of both.
For organisations with an existing audience
Banks, BNPL providers, financial services, consumer platforms, and any other organisation with an established audience and a genuine customer relationship.
Connect your platform to the Genie ecosystem
Bring payment infrastructure, data capabilities, distribution networks, technology, or commerce access — or another complementary strength — to the Genie ecosystem. Every partnership is tailored to what you bring and where it fits.
Bring Genie Vault to your audience
In both models, Genie operates the consumer product layer. Genie Vision remains the B2B platform for intelligence, activation and campaign orchestration.
Standalone Genie experience
Direct your audience to a dedicated Genie Vault experience while Genie owns the product experience and the consumer relationship.
Embedded in your existing App
Bring selected Genie Vault and Genie Concierge experiences into your existing application while maintaining a familiar user journey.
Built on permission, control and mutual value
Each Genie Vault remains controlled by its user. Genie operates the product and consumer experience, while partners access agreed intelligence and activation opportunities through an appropriate commercial relationship.
Permission
Every insight begins with a clear and informed yes.
User control
People decide what data enters their Vault and how it is used.
Mutual value
Consumers gain relevance while partners gain measurable commercial outcomes.
Unlock value for everyone. A data relationship built on ownership, trust and mutual benefit
Tell us a little about your organisation and what you would like to explore. We’ll get in touch to arrange a meeting, give you a tailored walkthrough of the Genie ecosystem and discuss the most relevant application for your business.